Enchanted Kingdom abbreviated as EK is a theme park in the Philippines. It is located in Santa Rosa, Laguna, about 39 kilometers (24 mi) from Manila. It has a land area of 17 hectares (41 acres). The park is managed and operated by Enchanted Kingdom Inc.
Enchanted Kingdom is a member of the International Association of Amusement Parks and Attractions (IAAPA).
Mario and Cynthia Mamon are the founders of the theme park. Their family frequented visited theme parks such as Boom na Boom, Big Bang sa Alabang and Fiesta Carnival which led to the couple of opening a theme park of their own. The Mamons wrote to different groups and joined the International Association of Amusement Parks and Attractions which assisted them on getting consultants, contractors and suppliers to set up Enchanted Kingdom. Enchanted Kingdom opened in October 19, 1995.
Operations of Enchanted Kingdom were with difficulties during its first years from 1995-2002, with the 1997 Asian financial crisis affecting the business significantly only recovering from the financial breakdown in 2003. When business stabilized, the management began introducing two entertainment units per year. Business grew and was later registered the highest daytime visit to an amusement part in Region IV (Calabarzon and Mimaropa regions) from the Department of Tourism. Domestic visitors comprise the majority of the amusement park's visitors.
The rides and attractions of the park are scattered across seven themed zones. The zones are Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport and Jungle Outpost.
Enchanted Kingdom doesn't pay royalties to other western brands regarding its characters and attractions. According to company owner, Mario Mamon, the attractions and shows at the amusement park are produced with educational and Filipino values in mind and not solely for entertainment and amusement purposes.
The mascot of the park is Eldar the Wizard, who is designed to embody "knowledge and integrity". The character is a jolly and old wizard from the distant land of Marsynthea.
In 2007, Space Shuttle Max had an incident when the train stalled on the Cobra Roll element of the ride. The riders during the incident were students from Batangas on an educational tour. After that, Space Shuttle was temporarily suspended for technical renovation. Since then, the ride re-opened to the public and renamed as Space Shuttle Max sponsored by Pepsi-Cola Philippines.