Slanchev Bryag (Bulgarian: Слънчев бряг, ) is a major seaside resort on the Black Sea coast of Bulgaria, located approximately 35 km north of Burgas in Nessebar municipality, Burgas Province.
Sunny Beach has a very small permanent population, but during the summer the resort is home to many thousands of tourists. The main strip of high-rise hotels backing onto the beach is several kilometres long and extends along a wide bay between Sveti Vlas and Nessebar.
The resort's construction began back in Communist times, in 1958. Construction works began at a site, where two old wells supplying Nessebar with water in ancient times and during the Middle Ages had been located.
The airports serving Sunny Beach are Burgas Airport and Varna Airport.
Sunny Beach (Sunny Beach bus station) is connected by bus with all larger Bulgarian cities.
Attractions for tourists include the beach, water sports and the nearby historical site of Nessebar. There are two aqua parks near the resort. The Golden Orpheus International Festival of Popular Song, the Decade of Symphonic Music, part of the International Folklore Festival, fashion shows and various beach competitions are held in Sunny Beach.
Sunny Beach has a humid subtropical climate (Köppen climate classification Cfa), with some maritime and continental influences. Average annual temperatures is around 14 °C. During the summer the sea temperatures stay around 26 °C. Winters are cold, windy and wet.
The BBC has broadcast the programme Booze, Bar Crawls and Bulgaria: Stacey Dooley Investigates. This focussed on the negative aspects of the Sunny Beach resort such as excessive drinking, overpriced private medical treatment and the availability of illegal drugs.
The UK's Channel 4 have commissioned Dragonfly Film and Television Productions to film three episodes of the next series of What Happens in Sunny Beach, Bulgaria. The show portrays the activities of Britons who escape their mundane lives to enjoy the lawlessness of Sunny Beach.